Didn’t you love it when you were little and your mom or dad read you bedtime stories? Are there movies or novels that have carved a niche in your heart as deeply meaningful to you? Do you love carrying on...
There you are. After months of hard work, focus groups, and interviews with key stakeholders and your branding agency, the work is finally completed. The executive team of your nonprofit organization is excited. You hold your new brand strategy in...
For charitable organizations, an investment in design can mean the difference between maintaining the status quo and achieving new levels of influence through wide-reaching professional platforms. When working with limited budgets and multiple stakeholders, it can be easy for things...
Google “How to Create a Great Brand” and you will end up with 1,210,000,000 hits. Add that to the books and articles available and you end up with an overwhelming amount information. I am an advocate of simple. And while...
Interested in learning more on this topic? We've partnered with the author for a free webinar on November 22. Click here for more information and to register. Do you have colleagues who regularly bring you leads on story ideas? “We...
I've been there. I imagine you've been there too. Sitting around a boardroom table talking about the urgent need for the organization to "develop a twitter strategy" or "social media plan". Here's the thing - before embarking on any social...
Sometimes you win some and sometimes...maybe you didn’t win? Not quite the way the adage goes, granted, but that’s how many charitable organizations in Ontario – and across the country – may feel after a statement by the federal government...
Imagine this: You have sat down to a spaghetti dinner with your family. You wind the noodles around your fork, lift a bite toward your lips, and are interrupted by the doorbell. You sigh, place the fork on your plate,...
Email continues to be the greatest revenue driver in fundraising – but that also means that it’s become an incredibly cluttered, busy channel. Digital communications have gone the way of direct mail, in the sense that quality and a holistic...
