If you think integrated marketing sounds like a reference to the distant future, or one that has nothing to do with your nonprofit, think again. The term may be a mouthful, but it's a concept at the heart of successful...
Recently, the federal government held a 10-week public consultation on the rules governing how charities engage in public policy. To ensure it was done collaboratively, Imagine Canada — with a mission of strengthening and supporting the charitable sector — put...
They call it The Oprah Effect — the significant and often unexpected boost that comes from something being championed by Oprah Winfrey. But it’s not just Oprah, nor is it a new phenomenon — back in the 1760s, Wedgwood used...
Inspired by a generous grant from Heritage Canada and the support of additional sponsors, the Canadian History of Social Change is a multimedia project published by SEE Change Magazine documenting 10 social change movements in Canadian history (with a particular...
In today’s world, social media is considered a key strategy to reach any audience. This has moved beyond a simple post or tweet and into the realm of social videos, including anything from a moving infographic to a 30 second...
Want to learn more on this subject? We partnered with the author for a free webinar - watch the full recording here. With all the time you spend online, wouldn’t it be nice to communicate more in ways that didn’t...
The Internet is full of articles and think pieces pitting one generation against another, whether decrying a lack of patriotism among younger Canadians or lamenting the consequences of boomers’ handling of the world economy. Though this makes for sensational headlines,...
Want to learn more on this topic? We partnered with the author for a free webinar - watch the recording here. Two years ago, I wrote this article for CharityVillage: Ten ways your nonprofit can start - or might already...
Why network? During my three years as a professional campaigner for a large community organization, I noticed that many of my co-workers, although amazing at relationship building, were reluctant when it came to networking. They weren’t unique in this. Many...
Inspired by a generous grant from Heritage Canada and the support of additional sponsors, the Canadian History of Social Change is a multimedia project published by SEE Change Magazine documenting 10 social change movements in Canadian history (with a particular...
