In an earlier article on The Characteristics of Executive Leadership, I outlined what employees in the nonprofit sector do. But what do nonprofit organizations do? First, two observations: Observation one is that many nonprofit organizations feel they are unique. Board...
One of the most rewarding and cost-effective marketing campaigns I've ever done was one in which the stakeholders carried the message. I created a campaign that asked hospital donors and the public to send in their stories about why they...
I want to have lots of people hear good things about my cause, and become supporters, and I have a brother in a similar situation with a different cause. I want to ask all our friends to "like" each other’s...
This week's Podium article originally appeared at Jayne's blog and is reprinted with permission. Back in January of this year, those of you on Facebook probably saw lots of female friends, family and colleagues posting a colour in their status...
You know you have a good cause worthy of support, but writing a fundraising letter that convinces potential donors of this is not always easy. In order to help, we've brought together some of the best strategies to help you...
What works and what doesn't when it comes to nonprofits and social media? Which social medium do you choose for a given purpose? In the summer of 2010, Ventureneer and Caliber conducted a survey of nonprofits to elicit data from...
Nonprofits are using social media to effect change in many extraordinary ways. Sumac Research began looking at dozens of incredibly successful examples and started to see some trends; some things that these many ventures into social media had in common...
One of the biggest challenges organizations face when they develop a blog is finding the resources to devote to blogging. This challenge is even more difficult if you don't know what you should blog about. You may write a few...
Whether it be answering phones, planning a fundraising campaign, or stuffing envelopes for your next mail-out, chances are you wear many hats at your nonprofit. If writing advertising copy also lands on your list, here are a few tips that...
Social networking is becoming increasingly popular for one primary reason: people want to connect. That need to connect has created an explosion in online forms of social media, creating new opportunities for engagement that can be very beneficial to nonprofits....
