What do pirates, penguins and pancakes have in common? They all have special days that celebrate their merits. Yes, it's true — it seems everyone and everything now has an anointed awareness day. Despite the proliferation of awareness days, nonprofits...
Toyota, Tiger Woods and the Roman Catholic Church got us all thinking and talking about crisis in recent years. Public relations analysts everywhere are ready to comment across the media on how such crises are handled. The stakes are high...
You know you can't do it all. And you know that there is a lot of talent out there who could really help your nonprofit market and communicate itself. But you hesitate. There's a concern about spending too much money....
In an earlier article on The Characteristics of Executive Leadership, I outlined what employees in the nonprofit sector do. But what do nonprofit organizations do? First, two observations: Observation one is that many nonprofit organizations feel they are unique. Board...
One of the most rewarding and cost-effective marketing campaigns I've ever done was one in which the stakeholders carried the message. I created a campaign that asked hospital donors and the public to send in their stories about why they...
I want to have lots of people hear good things about my cause, and become supporters, and I have a brother in a similar situation with a different cause. I want to ask all our friends to "like" each other’s...
This week's Podium article originally appeared at Jayne's blog and is reprinted with permission. Back in January of this year, those of you on Facebook probably saw lots of female friends, family and colleagues posting a colour in their status...
You know you have a good cause worthy of support, but writing a fundraising letter that convinces potential donors of this is not always easy. In order to help, we've brought together some of the best strategies to help you...
What works and what doesn't when it comes to nonprofits and social media? Which social medium do you choose for a given purpose? In the summer of 2010, Ventureneer and Caliber conducted a survey of nonprofits to elicit data from...
Nonprofits are using social media to effect change in many extraordinary ways. Sumac Research began looking at dozens of incredibly successful examples and started to see some trends; some things that these many ventures into social media had in common...
