No matter the size, reach, or history of your particular nonprofit operation or business, determining the effectiveness of the money you spend on public relations and marketing efforts can be, at times, nearly impossible to gauge. If you are like...
Edgy? Shocking? Or real? That’s how BrainTrust Canada describes their new "Protect Your Head" brain injury prevention initiative, targeted to reach those at the highest incidence for traumatic brain injury - youth, primarily males 16 - 24 years of age....
What nonprofit executives need to know about public relations: PR myths, misconceptions, and when/where it is needed By Mark Buzan September 29, 2008 PR is an often misunderstood field, with myths and misconceptions about what practitioners do and what they...
So many of the great organizations I work with across the country are delivering services, developing policy, and providing leadership within a landscape of complexity. The authors of a great book on social innovation, Getting to Maybe, describe the connection...
It is often unknown or misunderstood what public relations professionals do, and what role they play in an organization. The truth is, there are many roles a PR practitioner can take on, and many functions and activities they can perform....
On February 14th, an impactful Valentine’s Day card arrived in the mailboxes of a group of unsuspecting donors. So impactful, in fact, that its sender, Ottawa-based SuzukiMusic - a nonprofit dedicated to promoting the musical education of children using the...
There's a lot of buzz about the marketing tool of "positioning" these days. The term can be a bit confusing. In this article, we're going to define positioning and walk you through six steps that help you craft a positioning...
Answer this question: What’s the number one soft drink company in the world? Chances are, you just answered Coca-Cola or Pepsico. And they’re No. 1 and 2 on any given month. So how did you know the answer? Simple. Brand...
Implementing and maintaining a successful blog may be the most critical aspect of your online fundraising efforts. There are many reasons a nonprofit should host a blog. For fundraising, there are a few basic reasons why blogging makes sense: Blog...
Whether curing cancer, making poverty history or greening a city, communicating change is a large task. But for those working in the social sector, social innovation is all about change. It is about painting a picture of a better world,...
