So many of the great organizations I work with across the country are delivering services, developing policy, and providing leadership within a landscape of complexity. The authors of a great book on social innovation, Getting to Maybe, describe the connection...
It is often unknown or misunderstood what public relations professionals do, and what role they play in an organization. The truth is, there are many roles a PR practitioner can take on, and many functions and activities they can perform....
On February 14th, an impactful Valentine’s Day card arrived in the mailboxes of a group of unsuspecting donors. So impactful, in fact, that its sender, Ottawa-based SuzukiMusic - a nonprofit dedicated to promoting the musical education of children using the...
There's a lot of buzz about the marketing tool of "positioning" these days. The term can be a bit confusing. In this article, we're going to define positioning and walk you through six steps that help you craft a positioning...
Answer this question: What’s the number one soft drink company in the world? Chances are, you just answered Coca-Cola or Pepsico. And they’re No. 1 and 2 on any given month. So how did you know the answer? Simple. Brand...
Implementing and maintaining a successful blog may be the most critical aspect of your online fundraising efforts. There are many reasons a nonprofit should host a blog. For fundraising, there are a few basic reasons why blogging makes sense: Blog...
Whether curing cancer, making poverty history or greening a city, communicating change is a large task. But for those working in the social sector, social innovation is all about change. It is about painting a picture of a better world,...
Stories can change the world. More precisely, without stories we cannot change the world. After 20 years as a communicator in the social sector, this rings true to me. However, creating engaging narratives that allow us to tap into our...
When one thinks of conservation, it is not uncommon for the name Ducks Unlimited Canada to come to mind. A nonprofit, charitable organization with representation throughout the country, it has been committed to wetland conservation for close to 70 years....
It is essential for an organization or a company to gain the support of its stakeholders (i.e., employees, shareholders, clients, purveyors, and others who depend on the organization in one form or another) through communication - everybody knows that. But...
