To attract and keep the attention of busy people - donors, members, executives and employees - organizations can't afford to miss opportunities to make their lives easier with great online experiences. There are 3 ½ ways that great online experiences...
Many of us have grown tired of the economic gloom and doom news stories. But last night something captured my attention. In fact, I was totally riveted to a news story...a real journalistic piece, so rare on network news it...
I was sitting around with a few friends the other night and we were all talking about the economic recession that is having a dramatic and unprecedented impact on every nation’s financial well-being. The conversation became quite animated with all...
Motivation is a powerful tool in the charitable sector. It allows people to see beyond themselves and reach out to others. The motivation to help others can be as complex as a child losing a parent at an early age...
How do you develop (or revitalize) an effective and engaging stakeholder newsletter? How do you balance your organization's 'corporate' messages with information your readers want to receive? The following tips will help: A well thought-out plan for your publication helps...
I guess you can say we're living through some pretty turbulent political times. From proroguing to coalescing, promotions to demotions, and unity to dismemberment, the drama continues to unfold before our disbelieving eyes. And the economic turmoil is not helping...
The vast majority of nonprofits are dealing with complex issues within their mandates. Mental health, peace, literacy, climate change, housing, HIV/AIDS, human rights, finding a cure for cancer, eradicating poverty...they are all multi-layered issues. Behind this complexity, of course, is...
No matter the size, reach, or history of your particular nonprofit operation or business, determining the effectiveness of the money you spend on public relations and marketing efforts can be, at times, nearly impossible to gauge. If you are like...
Edgy? Shocking? Or real? That’s how BrainTrust Canada describes their new "Protect Your Head" brain injury prevention initiative, targeted to reach those at the highest incidence for traumatic brain injury - youth, primarily males 16 - 24 years of age....
What nonprofit executives need to know about public relations: PR myths, misconceptions, and when/where it is needed By Mark Buzan September 29, 2008 PR is an often misunderstood field, with myths and misconceptions about what practitioners do and what they...
