How to get people to read your e-newsletters

Did you know that one of the main things people want to do when they visit a charitable organization's website is sign up for an e-newsletter? Sending out a regular e-newsletter is a quick and low-cost way to communicate your...

Mind the Gap: Creating new paths with new stories

Computer scientist once observed that "the best way to predict the future is to invent it." What we can create is, in fact, instrumental in shaping our future. As puts it, "The future is not a result of choices among...

Why stories matter

Many of us have grown tired of the economic gloom and doom news stories. But last night something captured my attention. In fact, I was totally riveted to a news story...a real journalistic piece, so rare on network news it...

The secrets of storytelling and leadership in tough times

I was sitting around with a few friends the other night and we were all talking about the economic recession that is having a dramatic and unprecedented impact on every nation’s financial well-being. The conversation became quite animated with all...

Executing a successful awareness day

Motivation is a powerful tool in the charitable sector. It allows people to see beyond themselves and reach out to others. The motivation to help others can be as complex as a child losing a parent at an early age...

Effective newsletters for nonprofits: How to engage donors and members

How do you develop (or revitalize) an effective and engaging stakeholder newsletter? How do you balance your organization's 'corporate' messages with information your readers want to receive? The following tips will help: A well thought-out plan for your publication helps...

Government communications: Speaking politically

I guess you can say we're living through some pretty turbulent political times. From proroguing to coalescing, promotions to demotions, and unity to dismemberment, the drama continues to unfold before our disbelieving eyes. And the economic turmoil is not helping...

Public engagement in the nonprofit sector

The vast majority of nonprofits are dealing with complex issues within their mandates. Mental health, peace, literacy, climate change, housing, HIV/AIDS, human rights, finding a cure for cancer, eradicating poverty...they are all multi-layered issues. Behind this complexity, of course, is...
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