When Western Institute for the Deaf and Hard of Hearing (WIDHH) entered the online contest Vancouver's Next Top Charity they were self-proclaimed newbies, still learning about this novel opportunity to attain funds and PR that uses social media as its...
Breaking through the newsroom clutter: How to get your news release noticed In 2005, the New York Times stated that it received up to 7,000 news releases every day. In Canada, some daily papers report receiving up to 1,500 news...
Your supporters can be your best marketers Whether your goal is filling training slots, after school programs, or endowment coffers, the old saying, "people buy from people," is as true as ever. A postcard, phone call, or e-mail from someone...
For many nonprofits, radio is an effective advertising medium and a relatively inexpensive way to get your message across to a large audience. Today, the radio business is an extremely competitive industry, with stations employing several account representatives to compete...
"What target audiences are most important to your success?" It was a simple question. The answer, however, was complicated: "Well, we get about 200 hits on our website every month from interested people. We launched a Facebook page a few...
As the interview begins, James Topham apologizes and takes a moment to read and respond to an urgent tweet. Another typical day for the communications and marketing director of War Child Canada, where tweeting and Facebook updates are as commonplace...
E-marketing is an efficient and low-cost way to attract volunteers, build support for your organization, and encourage donors to give. However, many organizations never realize the potential of e-marketing because they fail to develop e-newsletters that inspire their supporters. Below...
Did you know that one of the main things people want to do when they visit a charitable organization's website is sign up for an e-newsletter? Sending out a regular e-newsletter is a quick and low-cost way to communicate your...
Computer scientist once observed that "the best way to predict the future is to invent it." What we can create is, in fact, instrumental in shaping our future. As puts it, "The future is not a result of choices among...
Computer scientist Alan Kay once observed that "the best way to predict the future is to invent it." What we can create is, in fact, instrumental in shaping our future. As John Schaar puts it, "The future is not a...
