One of the biggest challenges organizations face when they develop a blog is finding the resources to devote to blogging. This challenge is even more difficult if you don't know what you should blog about. You may write a few...
Whether it be answering phones, planning a fundraising campaign, or stuffing envelopes for your next mail-out, chances are you wear many hats at your nonprofit. If writing advertising copy also lands on your list, here are a few tips that...
Social networking is becoming increasingly popular for one primary reason: people want to connect. That need to connect has created an explosion in online forms of social media, creating new opportunities for engagement that can be very beneficial to nonprofits....
When Western Institute for the Deaf and Hard of Hearing (WIDHH) entered the online contest Vancouver's Next Top Charity they were self-proclaimed newbies, still learning about this novel opportunity to attain funds and PR that uses social media as its...
Breaking through the newsroom clutter: How to get your news release noticed In 2005, the New York Times stated that it received up to 7,000 news releases every day. In Canada, some daily papers report receiving up to 1,500 news...
Your supporters can be your best marketers Whether your goal is filling training slots, after school programs, or endowment coffers, the old saying, "people buy from people," is as true as ever. A postcard, phone call, or e-mail from someone...
For many nonprofits, radio is an effective advertising medium and a relatively inexpensive way to get your message across to a large audience. Today, the radio business is an extremely competitive industry, with stations employing several account representatives to compete...
"What target audiences are most important to your success?" It was a simple question. The answer, however, was complicated: "Well, we get about 200 hits on our website every month from interested people. We launched a Facebook page a few...
As the interview begins, James Topham apologizes and takes a moment to read and respond to an urgent tweet. Another typical day for the communications and marketing director of War Child Canada, where tweeting and Facebook updates are as commonplace...
E-marketing is an efficient and low-cost way to attract volunteers, build support for your organization, and encourage donors to give. However, many organizations never realize the potential of e-marketing because they fail to develop e-newsletters that inspire their supporters. Below...
