St. Leonard’s Society of Nova Scotia may not be the largest or wealthiest nonprofit. However, this charitable organization, an operator of homeless shelters and community-based residential facilities in Halifax, doesn’t let its size or budget prevent it from establishing a strong...
"They Say" -- who are "They"? By Paulette Vinette, CAE April 16, 2007 Many nonprofit organizations publish their news and/or positions in third party. Examples: “ABC association introduces new membership benefits” or “ABC charity invites you to a fundraising gala.”...
When Toronto-based St. Christopher House approached the University of Toronto to help them research gentrification issues in downtown Toronto, the agency was confident the project was significant to the community they served. How could they be so sure? Was it...
Is your brand prepared for a public relations disaster? When something goes wrong - a fire, a theft, a strike, a sexual harassment suit - knowing who you are is at least as important as knowing what to do. Broad-minded...
Branding is a hot topic and there have been plenty of stories written about the “why” and “how” of branding. Less has been written about the “so what”? As in, so what difference does branding make to those on the...
The press (that’s us!) covers every subject under the sun, from America to zebras. They publish stories intended to illuminate, educate, enlighten and entertain. And perhaps most importantly, they shine a light on mishaps and scandals, bringing to public attention...
Because we know that the vast majority of your online audience will scan your pages, clicking on links that catch their attention, skipping through your navigation with a predisposition to consume only half of the written material they otherwise would...
When and her partner invented EVE’s Quest - an innovative new board game - in the fall of 2005, they definitely had their work cut out for them. Designed to give women a voice the creators felt was lacking in...
We often associate a user-centric or an audience-centric approach online in terms of design, navigation, and the usability of online tools. User-centric content adopts the same approach as user-centric design, stressing the needs of the end-user first and foremost. That...
It's safe to say that most organizations in the voluntary sector keep close tabs on what goes on in government. Whenever policy is made, or is slated to come down the pike, it affects the greater social landscape, and by...
