Is your brand prepared for a public relations disaster? When something goes wrong - a fire, a theft, a strike, a sexual harassment suit - knowing who you are is at least as important as knowing what to do. Broad-minded...
Branding is a hot topic and there have been plenty of stories written about the “why” and “how” of branding. Less has been written about the “so what”? As in, so what difference does branding make to those on the...
The press (that’s us!) covers every subject under the sun, from America to zebras. They publish stories intended to illuminate, educate, enlighten and entertain. And perhaps most importantly, they shine a light on mishaps and scandals, bringing to public attention...
Because we know that the vast majority of your online audience will scan your pages, clicking on links that catch their attention, skipping through your navigation with a predisposition to consume only half of the written material they otherwise would...
When and her partner invented EVE’s Quest - an innovative new board game - in the fall of 2005, they definitely had their work cut out for them. Designed to give women a voice the creators felt was lacking in...
We often associate a user-centric or an audience-centric approach online in terms of design, navigation, and the usability of online tools. User-centric content adopts the same approach as user-centric design, stressing the needs of the end-user first and foremost. That...
It's safe to say that most organizations in the voluntary sector keep close tabs on what goes on in government. Whenever policy is made, or is slated to come down the pike, it affects the greater social landscape, and by...
This article is the 11th in our Nonprofit Toolkit series. You can find past articles in our library that have dealt with how staff can support their board of directors; the strategic plan tool; policies and procedures; a communication plan...
Canada's voluntary sector is as diversified as it is ubiquitous. Yet most nonprofit organizations share a common objective: the need to engage in an ongoing, mutual dialogue with government to help shape and influence public policy. From large, well-funded foundations,...
This column is a second in the series Content is King Online, which takes a look at how this generation of the Internet centres around content. Specifically, content has migrated to the core of our online experience as online tools...
