There was a time when all a nonprofit needed was a cause, a simple campaign, some volunteers, a desk - and a lot of passion. Limited resources didn't necessarily impede an organization from reaching its target audience, promoting its mission...
You may have already seen them, those lumbering juggernauts of the Canadian political jungle. They rumble through your community in buses and car convoys advertising "Paul Martin's Liberals" or "Harper All The Way!" Yes, the 2006 election campaign has begun...
We are living in the information age. It is an era marked by 24-hour news stations, flooded e-mail boxes and satellites that feed our constant and insatiable appetites for more and more bytes of sound, images and data. In this...
Your organization's leadership supports your plan to survey members; regrettably your financial position does not allow you to pay an expert consultant to help you. This article provides ideas for you to consider as you set out to conduct your...
"The goal of a Canadian Housing Framework is simple, yet fundamental: to ensure that all Canadians, regardless of circumstance, have a safe, affordable place to call home." - The Honourable Joe Fontana, Minister of Labour and Housing, 2005 In...
If we think about some of the most cherished friendships in our lives, we discover that much of their resiliency emanates from their consistent ability to embrace change. They provide us with growth because of their openness to change, and...
Developing a brand for your organization is about finding the essence of the story of who you want to be. Brand development is a future-looking exercise at its very core. It is informed by our past and shaped by where...
Efficient Distribution or Spam - ask first! By printing e-mail addresses alongside their bylines, many journalists are encouraging their readers to use the Internet to take part in the news. Many online news sources hosts chats with journalists, post reader...
More and more we hear that building a brand is about engaging the hearts, minds and souls of your audience. It is about building a relationship. Because the Internet offers tremendous reach to many organizations, more and more are looking...
Any well-rounded board of directors will include professionals who are experts at analyzing financial statements, savvy in boosting fundraising efforts, irreplaceable in introducing the executive director to community leaders, and relentless at evaluating and perfecting programs. But what about developing,...
