This article is the 11th in our Nonprofit Toolkit series. You can find past articles in our library that have dealt with how staff can support their board of directors; the strategic plan tool; policies and procedures; a communication plan...
Canada's voluntary sector is as diversified as it is ubiquitous. Yet most nonprofit organizations share a common objective: the need to engage in an ongoing, mutual dialogue with government to help shape and influence public policy. From large, well-funded foundations,...
This column is a second in the series Content is King Online, which takes a look at how this generation of the Internet centres around content. Specifically, content has migrated to the core of our online experience as online tools...
You remember the days when flash movies on a web site were all the rage? Remember having to wait through long loading times just to view the same flash movie over and over again every time you came to the...
Many organizations are moving to actively using e-mail campaigns as part of their advocacy and fundraising programs. The approach is often centered around blasting out one e-mail to an in-house e-mail list using an internal listserv tool. From a tactical...
This week's cover story is the next installment in an ongoing series to help nonprofit organizations see the world from another perspective. The series also includes what funders, volunteers, consultants, and donors would like the nonprofit sector to know about...
Change is a culmination of incremental, sometimes almost unnoticeable, movement. We identify change often by its outcomes or results. I propose that change is more of a process than an outcome. If we embrace this proposition, it opens up a...
For most organizations, the web is the "front door" to their organization - a place where people can connect with and engage in their work either as a donor, a volunteer, or a participant in programs or campaigns. But how...
Happy National Volunteer Week! This week, events will be held across Canada to celebrate the contributions of countless volunteers. In the midst of the festivities, let's pause for a quieter, more reflective way to recognize our volunteers...by listening to them...
Are you seeking media attention? Have you sent out media releases to promote your organization, product, service or event? Are you attempting to use the media to reach potential clients, sponsors, donors or other stakeholders? If so, you need to...
