You remember the days when flash movies on a web site were all the rage? Remember having to wait through long loading times just to view the same flash movie over and over again every time you came to the...
Many organizations are moving to actively using e-mail campaigns as part of their advocacy and fundraising programs. The approach is often centered around blasting out one e-mail to an in-house e-mail list using an internal listserv tool. From a tactical...
This week's cover story is the next installment in an ongoing series to help nonprofit organizations see the world from another perspective. The series also includes what funders, volunteers, consultants, and donors would like the nonprofit sector to know about...
Change is a culmination of incremental, sometimes almost unnoticeable, movement. We identify change often by its outcomes or results. I propose that change is more of a process than an outcome. If we embrace this proposition, it opens up a...
For most organizations, the web is the "front door" to their organization - a place where people can connect with and engage in their work either as a donor, a volunteer, or a participant in programs or campaigns. But how...
Happy National Volunteer Week! This week, events will be held across Canada to celebrate the contributions of countless volunteers. In the midst of the festivities, let's pause for a quieter, more reflective way to recognize our volunteers...by listening to them...
Are you seeking media attention? Have you sent out media releases to promote your organization, product, service or event? Are you attempting to use the media to reach potential clients, sponsors, donors or other stakeholders? If so, you need to...
I'm sure you've heard the popular line, "Enough about me. So, what you do think about me?" No doubt, it is one of the quintessential self-centred lines of our time. How many of us have been in conversation with someone...
One of my favourite quotes, and one that I use often to illustrate the power of story, is from Andy Goodman's work Storytelling as Best Practice. "Even if you have reams of evidence on your side, remember: numbers numb, jargon...
The key to growth for many associations and nonprofits is the growth of their membership. Each year the membership grows but also there can be a drop due to attrition, making it even more important to attract new members. The...
