Once you have a marketing plan in place, you can devise and implement a promotional campaign. This is the heart of all your marketing efforts - it is the specific means by which you get the word out about your...
Many potential clients will call me and say, "I need someone to write a couple of press releases for me," believing that writing and sending out a press release means automatic news coverage. I must then explain to the prospect...
Part 1: Marketing for the Nonprofit Organization - Introduction Part 2: Setting Goals and Targeting Constituents Part 3: Marketing Mix Once you have examined the above elements of the marketing mix, you are ready to begin your marketing plan. Often...
Part 1: Marketing for the Nonprofit Organization - Introduction Set Marketing Goals Setting goals is the first step in the marketing process because goals provide direction for your total marketing effort. It is important early on to be as clear...
Marketing is a new world for many nonprofits. In fact, if a nonprofit even acknowledges the need for marketing within their organization, it is often seen as a necessary evil rather than an invaluable tool for moving an organization forward....
A commercial for the soft drink Sprite, proclaims that 'Image is nothing'. That's easy for them to say. The drink's manufacturer, Coca-Cola, is one of the most recognizable brand names in the world, with consumers reaching for Coke products a...
As fundraisers and event organizers we're always looking for terrific in-kind donated services, and some of the most common to look for are free graphics art work and printing. Having secured the promise of help, the challenge then becomes one...
A reporter calls and wants a quick interview on an issue, product, trend, or even a crisis. You want to help, but you don't feel qualified to speak. You need to find a spokesperson. Let's correct a couple of misconceptions...
Canada will have a federal election Nov. 27th. We've just had municipal elections across Ontario. And the USA seems almost done with this never-ending election for a new president, congress, senate, and state governors. Cabinet shuffles can happen almost any...
Communication is something we do daily; we communicate in-person, on the telephone, in writing, and via e-mail and the Internet. We communicate with our colleagues, our family members, and friends. Most of us never give a second thought to communication....
