Planning a public event and inviting the media to attend can be an efficient way to do two jobs at once. Throngs of people make for good photo opportunities and lots of interview possibilities. You will leave a great impression...
Advertising your organization's events and fundraising drives can be a costly undertaking that garners little return unless you invest some time determining how and where you want to spend your money. My goal with advertising is to spend as little...
Application of Privacy Schemes Other than to meet statutory requirements, organizations can view the implementation of a privacy scheme as a useful tool to build trust amongst employees and consumers. Readily available and transparent systems will likely raise the confidence...
Once you have a marketing plan in place, you can devise and implement a promotional campaign. This is the heart of all your marketing efforts - it is the specific means by which you get the word out about your...
Many potential clients will call me and say, "I need someone to write a couple of press releases for me," believing that writing and sending out a press release means automatic news coverage. I must then explain to the prospect...
Part 1: Marketing for the Nonprofit Organization - Introduction Part 2: Setting Goals and Targeting Constituents Part 3: Marketing Mix Once you have examined the above elements of the marketing mix, you are ready to begin your marketing plan. Often...
Part 1: Marketing for the Nonprofit Organization - Introduction Set Marketing Goals Setting goals is the first step in the marketing process because goals provide direction for your total marketing effort. It is important early on to be as clear...
Marketing is a new world for many nonprofits. In fact, if a nonprofit even acknowledges the need for marketing within their organization, it is often seen as a necessary evil rather than an invaluable tool for moving an organization forward....
A commercial for the soft drink Sprite, proclaims that 'Image is nothing'. That's easy for them to say. The drink's manufacturer, Coca-Cola, is one of the most recognizable brand names in the world, with consumers reaching for Coke products a...
As fundraisers and event organizers we're always looking for terrific in-kind donated services, and some of the most common to look for are free graphics art work and printing. Having secured the promise of help, the challenge then becomes one...
