Articles

Nonprofit/For-Profit Partnerships: Moving beyond simple philanthropy

Traditionally, when nonprofits and for-profits partner-up on an issue, it is usually because the former needs funding from the latter. In exchange for the cash infusion, the for-profit gets to laud a good deed and enhance its public image as a responsible corporate citizen. This paradigm still holds true today, but as the singer said, the times they are a-changin’.

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