The hidden strategic value of your volunteer program

Want to learn more on this topic? We partnered with the author for a free webinar - watch the recording here. Volunteers. If you run a nonprofit organization, they are very likely mission critical. In Canada, over 19 million volunteers...

Goldilocks and the three sponsorship packages: Creating a “just right” sponsorship proposal

Interested in learning more about how to create an effective sponsorship package? We've partnered with the author to present a free webinar on September 22, 2016. Click here for more information and to register! The practice of sponsorship sales isn’t...

Are you setting yourself up for corporate alliance success?

    It often seems like a fundraising holy grail: a long-term corporate partnership for your charity. But seasoned corporate alliance professionals will counsel that preparing for a corporate partnership is even more important than landing one. Here are top...

Five questions you must ask before staging a peer-to-peer fundraising event

Whether you manage a peer-to-peer fundraising walk, run, ride, swim or other physical program, it is critical that you give your supporters a positive experience. Make them happy and you are laying the groundwork for growth next year. Disappoint them...

Do you know the six types of corporate social initiatives?

Companies across Canada and around the world, from “Mom & Pop” shops to multinationals, are making serious efforts blend profit and purpose. Whether it’s called ‘corporate citizenship’ or ‘cause marketing’, a huge amount of jargon has emerged around the concept...

How Canadian peer-to-peer fundraising programs are finding success even amidst falling revenues

Like many longstanding peer-to-peer campaigns, the MS Society of Canada’s MS Walk series has been trending downward since its heyday in the late 2000s. As peer-to-peer fundraising has matured, legacy events such as MS Walk are seeing their revenues get...

Legacy Giving: How to attract the right prospects

Want to learn more about how to attract the right prospects to your legacy giving program? We've partnered with the author for a free webinar on July 25. Everyone who registers gets a copy of the full recording, even if...
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