Rural roots: Making the case for small-town philanthropy

Most Canadians live in urban centres or their surrounding suburbs. Everything is close at hand, whether it's groceries, the theatre, a bookstore, or the family doctor. Not surprisingly, the majority of Canadian nonprofits also set up shop in urban areas,...

Finding the right community partners

Managing sponsorships is a tough business. There is plenty of work, collaboration, expertise, time, effort, money and measurement involved in making sponsorships work - on both the "buy" side and the "sell" side. By putting themselves in the mindset of...

Governance Q&A: Serving businesses and helping nonprofits in the community

I am an independent consultant serving businesses in my community. I would like to help some nonprofits too. Can you tell me about some ethical ways to help? Thank you for wanting to help local nonprofits. Most business consultants have...

Building trust in sponsor relationships

Sponsorships can be a powerful marketing and public relations vehicle. Clearly, the right sponsorship relationships can add rich value to a company's employee care, customer care and community care priorities. And that is why building trust and confidence is the...

True caring in action

Care is a popular word these days. It is certainly used often to describe the support that organizations give to communities in which their employees work, live and play. Caring communities, caring organizations and care values are all phrases used...

Data reporting for funders

The information in this article is current as of April 7, 2004. Most nonprofits providing human services get financial support from some formal funding body such as government, a foundation or a centralized fundraiser like the United Way. All of...

Winning numbers sell the story

Many organizations know how to write effective proposals that describe the value of the program and the impact on the community and individuals. They understand the motivation of the funder and their funding initiatives and consequently write a proposal that...

Guidelines for Creating an Effective Spinoff

Abstract In a preliminary study of successful and non-successful spinoffs (from the corporate and voluntary sector), Pepin, Tranquada & Associates has identified some general lessons that can improve the likelihood of a spinoff obtaining funding and becoming a successful organization....

Researching to improve results: Getting to the heart of your prospect

If you want to write winning proposals and increase your organization's rate of success when fundraising, then conducting thorough research is key. Prospect research is the process of gathering information about prospective donors. It allows you to get to the...

Campaign Feasibility Studies: What are some of the pitfalls?

Don't withhold information. People must readily understand why they are being asked to participate in the survey. Confusion will breed more confusion and even ill will. Don't compromise the process. Interviewees who doubt the anonymity of their responses are less...
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