In Canada, there are perhaps 400 consultancies actively practicing in the area of sponsorship. Few, however, are exclusively occupied with sponsorship assignments. Most combine sponsorship skills with expertise in fundraising more generally, or with skills in corporate communications, public relations,...
While many charities are trying to find new and innovative ways to fundraise, one venue that seems to be quite successful for many not-for-profit organizations is storefronts. To supplement traditional fundraising methods, increasing numbers of nonprofits are offering their donor...
As the Ontario Society for the Prevention of Cruelty to Animals nears its 125th anniversary, a wealth of fundraising initiatives are underway to ensure that it continues its work of caring for abused and neglected animals. An umbrella organization representing...
Research plays a hefty role in the success of sponsorships. From simply staying on top of what's happening in the industry, to researching competitive sponsorship pricing - not-for-profit organizations that are serious about sponsorship know the value of digging and...
Corporate sponsorship of not-for-profit organizations and events is on the increase - in part because of the changing demands from consumers of the corporations they do business with. But also because of the growing marketing savvy of not-for-profit organizations. To...
Of course you have arranged your visit to a prospective donor or sponsor in a way that makes it welcome. Now, inside the door, there are a few rules you would be wise to follow if you want your organization,...
Just as each one of us faces the challenge of balancing our financial obligations today while preparing for the uncertainty of tomorrow, charities experience a similar destiny. Today, in Canada, over 75,000 registered charities compete for some $3.2 billion donated...
One of the biggest challenges of accessing grants from foundations is identifying the priorities of that particular foundation and evaluating your shared values and objectives. Sam Aylesworth, executive director of the Calgary Foundation, recently discussed the changing role of charitable...
According to a recent poll conducted by Gallup Canada and commissioned by the mutual fund company, Investors Group, boomers are expected to spend their substantial investment pool wisely by paying off their debts and making investments rather than frittering it...
Potential donors often wrestle with a variety of objectives that don't always work well together. Your wish to donate to a favourite charity may be dampened by impending taxes … or by a feeling that the gift may be perceived...
