What's every charitable event organizer's worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies. Never forget that sponsors want strong, positive publicity for the dollars they have invested. All this means that getting the word...
Frequency, the second member of the trinity of Direct Marketing - Recency, Frequency, and Monetary (RFM) analysis, plays an important role in the development of a strong marketing database. Frequency refers to the number of times a donor makes contributions....
Sponsorship proposals are very individual documents. They are specific not only to the sponsorship seeking organization but also to the specific corporation to be approached. For sponsorship investments over $1,000, there is (or should be!) no such thing as a...
Originally published in Canadian FundRaiser If you have records of response to your mailings, and of course you do, you can turn your knowledge of donor recency into a fundraising powerhouse. The concept is simple enough: the more recently a...
Step one in the pricing decision process for a nonprofit organization is the development of a complete inventory of all the benefits your organization might potentially offer to sponsors. Step two calls for you to come to grips with which...
Sponsorship pricing can be a thorny issue. And with the growing complexity of npo/corporate partnerships, the task is not getting any easier. In this two-part series, we'll explore pricing for the sponsorship-seeking organization. At the outset, let me clarify where...
This article originally appeared in Canadian FundRaiser The primary objective of relationship marketing is to increase the lifetime value of your donor base by increasing both the number of times and the amount that each donor gives to your organization....
One of the most important concepts in direct marketing is the Life Time Value of the donor, or how much an individual donates before they stop supporting your organization. Your goal is to increase the number of times that a...
Sponsorship? Donation? Partnership? Corporate philanthropy? Does it really matter what we call it? The answer to the question is, "You bet it matters." And the reason is very straightforward: The failure to understand the nature of a particular type of...
An increasing number of charities have tested monthly pledge programs and proven them effective. If the nature of your organization fits the monthly pledge program concept - and most can - there are at least seven great reasons to act...
