"Without research, you'll take up a huge amount of time and effort with very disappointing results," says Nina Kaiden Wright, president of Arts and Communications, a consultancy specializing in arts sponsorships. "Research is the essence and the heart of everything...
Considering a lottery as a fundraiser? Think carefully, says lottery consultant Tim Rayner. Although lotteries have done well in Western Canada, the first major charitable lottery in Ontario was launched only four years ago. The Children's Hospital in Ottawa and...
As part of its R&D 2000 initiative, United Way of Canada/Centraide Canada has identified the need to "rebrand" itself in the eyes of current and prospective donors across Canada. This involves developing a "brand print" for United Way which represents...
It's Spring. What could be more attractive than a beautiful day on manicured green, playing golf while helping to raise money for a good cause? That is exactly why there are approximately 50,000 charity golf tournaments held throughout Canada each...
There are many reasons why fundraisers should consider acting as an estate trustee or an attorney under a Power of Attorney only in the rarest of occasions. Firstly, in such situations, the fundraiser becomes subject to the legal duties of...
The business of community organization is doing good. The work they do makes a significant difference in the lives of people and communities served. Effective management and the wise use of limited resources are essential to the success of any...
"Stick your foot in the door until it bleeds." British fundraiser Tony Elischer's maxim for corporate fundraising may not paint a welcoming picture, but it does share what is often the most effective strategy for success in this increasingly competitive...
For many development professionals new to it, planned giving can be a bewildering mix of jargon, tax laws and complex financial relationships. It is, however, often simpler than it appears. First of all, in even a mature program, at least...
"In most charities, resources invested in prospecting for planned giving donors is wasted." Speaking as part of a panel to the Toronto Chapter of the Canadian Association of Gift Planners, John Hochstadt, until recently Director of Planned Giving & Major...
The challenge of a recognition program is to be tactful and proceed with great care. According to Dr. Edward H. Pearce, Associate Director, Department of Development, Queen's University, "It is just good manners to say "Thank you" in an appropriate...
