Imagine this: You have sat down to a spaghetti dinner with your family. You wind the noodles around your fork, lift a bite toward your lips, and are interrupted by the doorbell. You sigh, place the fork on your plate,...
Here’s my supposition: we’re thinking about digital all wrong. First off, there’s rarely consensus when we do try to think about what digital actually is. Secondly we usually think about it as tactics, which just limits the potential for whatever...
Nonprofits are passion projects and very personal - they are created to serve a major need in our society, a mission so valuable that making progress towards realizing its ultimate goal is rewarding in and of itself. Realizing that fulfilling...
If you think integrated marketing sounds like a reference to the distant future, or one that has nothing to do with your nonprofit, think again. The term may be a mouthful, but it's a concept at the heart of successful...
In today’s world, social media is considered a key strategy to reach any audience. This has moved beyond a simple post or tweet and into the realm of social videos, including anything from a moving infographic to a 30 second...
Want to learn more on this topic? We partnered with the author for a free webinar - watch the recording here. Two years ago, I wrote this article for CharityVillage: Ten ways your nonprofit can start - or might already...
They are two words that have influenced online activity - and the art and science of triggering it - more even than "click here" and "sign in." "Skip Ad" was introduced in YouTube videos in 2010, as a way to...
Yes, I know what you’re thinking - not another broad stroked article about the Millennial generation. Bear with me for a moment though, because this simple insight could be critical to the future of your social enterprise. Millennials will make...
I am a volunteer, and I am a donor. I donate to Christopher and Dana Reeve’s charity for spinal cord injury and research. Why? Because my father has a spinal cord injury. See the connection? It’s personal for me, which...
It doesn’t seem very long ago that nonprofit professionals were being told that having a presence on Facebook was vital to their organization’s success. The advice was heeded, and as sector professionals became Facebook-literate (one recent survey found that an...
