We’ve all found a product whose abilities match its claims, enjoyed superior customer service or discovered an organization that does great work for a cause that is near and dear to our hearts. Our natural tendency in such situations is...
Most marketers today understand that content marketing has moved past the ‘buzzword’ stage. Content marketing is a viable – and important approach that can allow nonprofits to achieve goals such as: Connecting with supporters and stakeholders Driving traffic to websites...
Is your organization ready to move into the Canadian Anti-Spam Legislation (CASL) age? As most nonprofits are likely aware, one of the strictest anti-spam legislative environments in the world is set to come into force on July 1 of this...
This is the fourth in a series of four articles that explain how to attract and manage marketing professional volunteers. Because marketing differs by industry, your new volunteer consultant will need to learn what marketing issues are specific to the...
This is the third in a series of four articles that explains how to attract and manage marketing professional volunteers. Developing a good relationship with a professional marketing volunteer doesn't just happen overnight. Consider these tips for a positive relationship:...
This is the second in a series of four articles that explain how to attract and manage marketing professional volunteers. How to recruit a marketing volunteer In the first article, we figured out what marketing help you need. (For a...
In a 2011 survey of top 200 charities, as identified by Forbes, 97% report having a Facebook presence, 96% a Twitter account and 92% are using YouTube. But, as any community manager knows, Facebook and Pinterest are not a panacea...
This is the first in a series of four articles that explain how to attract and manage marketing professional volunteers. Professional volunteers versus volunteer consultants If your image of a professional volunteer is a someone who approached you for personal...
“We’re creative. We’re gonna sit at our desks typing while the walls fall down around us. Because we’re the least important, most important thing there is.” Those were Don Draper’s words during an uncharacteristically cynical moment in the hit series...
Ring Ring. Ring Ring. “Hello?” [giant pause]... “Hello sir. My name is Andy. I’m calling on behalf of [insert name of business, polling company, charitable cause or foundation here]. Your contribution could save a life/a tree/a seal/the environment...” etc., etc....
