Belonging is not just a feeling, it’s a powerful catalyst for healthier communities and a more inclusive Canada. When we feel a strong sense of connection to people around us we are and when our communities are made up of...
Growing your supporter base is an important goal for every nonprofit. Your supporters are your leverage with the powers that be. They’re your donors and source of income. They’re your bodies on the ground who are able to mobilize more...
As mobile advertising increases and businesses continue raking in profits from mobile sales, nonprofit organizations should be paying close attention. The same strategies used to inspire consumers to buy can be used to inspire supporters to donate. It’s no mystery...
Inspired by a generous grant from Heritage Canada and the support of additional sponsors, the Canadian History of Social Change is a multimedia project published by SEE Change Magazine documenting 10 social change movements in Canadian history (with a particular...
Charities and nonprofits often consider adults with a stable income as their primary fundraising demographic but should not forget the generations that follow. While young adults, particularly college and university students, may have restrictive budgets, they are a crucial force...
They are two words that have influenced online activity - and the art and science of triggering it - more even than "click here" and "sign in." "Skip Ad" was introduced in YouTube videos in 2010, as a way to...
We are living in a digital age. This is not shocking news to anyone at this point, it is simply reality. We have an online presence regardless of whether or not we are avid social media users. Even those who...
We've seen many different fundraising campaigns in Canada over the last few years – Giving Tuesday, the Ice bucket Challenge, and others - which capitalize on a propensity for donors to buy into unique, disruptive giving opportunities for their favourite...
If you use social media, chances are that you've been asked to sign a petition in support of a cause, a political candidate or the passage of a law. Often, the petitions that get the most attention and signatures are...
Today’s media industry is constantly in flux, with 24-hour news cycles demanding journalists keep to tight deadlines. What’s more, Canadian media has experienced a ‘slimming’ in recent years, with Rogers, Bell Media and Postmedia Network all experiencing redundancies. This landscape...
