A few weeks ago, I joined a small group of volunteers at the offices of Volunteer Toronto for an intensive three-day workshop. Participants — sent by the organizations with whom they volunteered — were taking part in a digital storytelling...
Editor's Note: Learn more hands-on tips to make managing your blog a breeze at Marlene's free webinar on May 27th. Running a blog is work. It takes time. It requires dedication. Blogging is like any other communication tactic. You have...
It doesn’t seem very long ago that nonprofit professionals were being told that having a presence on Facebook was vital to their organization’s success. The advice was heeded, and as sector professionals became Facebook-literate (one recent survey found that an...
We’ve all found a product whose abilities match its claims, enjoyed superior customer service or discovered an organization that does great work for a cause that is near and dear to our hearts. Our natural tendency in such situations is...
The election dilemma Wondering what your nonprofit or charity should do – if anything - at election time? With a federal election slated for later this year, many Canadian organizations will have to decide soon whether they will take steps...
Most marketers today understand that content marketing has moved past the ‘buzzword’ stage. Content marketing is a viable – and important approach that can allow nonprofits to achieve goals such as: Connecting with supporters and stakeholders Driving traffic to websites...
Is your organization ready to move into the Canadian Anti-Spam Legislation (CASL) age? As most nonprofits are likely aware, one of the strictest anti-spam legislative environments in the world is set to come into force on July 1 of this...
This is the fourth in a series of four articles that explain how to attract and manage marketing professional volunteers. Because marketing differs by industry, your new volunteer consultant will need to learn what marketing issues are specific to the...
This is the third in a series of four articles that explains how to attract and manage marketing professional volunteers. Developing a good relationship with a professional marketing volunteer doesn't just happen overnight. Consider these tips for a positive relationship:...
This is the second in a series of four articles that explain how to attract and manage marketing professional volunteers. How to recruit a marketing volunteer In the first article, we figured out what marketing help you need. (For a...
