Efficient Distribution or Spam - ask first! By printing e-mail addresses alongside their bylines, many journalists are encouraging their readers to use the Internet to take part in the news. Many online news sources hosts chats with journalists, post reader...
More and more we hear that building a brand is about engaging the hearts, minds and souls of your audience. It is about building a relationship. Because the Internet offers tremendous reach to many organizations, more and more are looking...
Any well-rounded board of directors will include professionals who are experts at analyzing financial statements, savvy in boosting fundraising efforts, irreplaceable in introducing the executive director to community leaders, and relentless at evaluating and perfecting programs. But what about developing,...
Two years ago, I was involved in a three-day multi-stakeholder consultation that gathered veterinarians, slaughterhouse operators, meat processors, farm representatives, regulators, research scientists, and animal welfare activists. The goal was to develop a code for the humane handling of farm...
Do you remember the last time you heard a good story from someone, read a good book, viewed a documentary, or listened to a panel discussion? Do you remember how many times you passed that good story on to others?...
It seems that no matter where you turn these days, there are articles, seminars, and general discussions about "branding". Nonprofit communications, fundraising, and marketing staff, volunteers and board members are all wrestling with what branding means for them. In its...
Introduction Many organizations develop strategic plans and spend the time to outline the tasks, responsibilities, and timelines required to implement the plan, yet they are still unable to make a meaningful difference in the organization's achievements. This article is written...
Brand as personality: The implications for nonprofit fundraising January 10, 2005 By Louise Chatterton Luchuk If you think of branding as building your organization's "personality" - the face that interacts with the public - then an organization's brand identity is...
Surviving as a less than sexy cause December 13, 2004 By Louise Chatterton Luchuk There is a magnetic pull between some charitable causes and the heartstrings of the general public. What happens, though, when your charity plays a vital role...
I recently conducted a study of the public relations competencies that are most valued by corporate communications professionals. In this study, I invited participants to rank what they see as the most important technical and behavioural competencies for public relations...
