Two years ago, I was involved in a three-day multi-stakeholder consultation that gathered veterinarians, slaughterhouse operators, meat processors, farm representatives, regulators, research scientists, and animal welfare activists. The goal was to develop a code for the humane handling of farm...
Do you remember the last time you heard a good story from someone, read a good book, viewed a documentary, or listened to a panel discussion? Do you remember how many times you passed that good story on to others?...
It seems that no matter where you turn these days, there are articles, seminars, and general discussions about "branding". Nonprofit communications, fundraising, and marketing staff, volunteers and board members are all wrestling with what branding means for them. In its...
Introduction Many organizations develop strategic plans and spend the time to outline the tasks, responsibilities, and timelines required to implement the plan, yet they are still unable to make a meaningful difference in the organization's achievements. This article is written...
Brand as personality: The implications for nonprofit fundraising January 10, 2005 By Louise Chatterton Luchuk If you think of branding as building your organization's "personality" - the face that interacts with the public - then an organization's brand identity is...
Surviving as a less than sexy cause December 13, 2004 By Louise Chatterton Luchuk There is a magnetic pull between some charitable causes and the heartstrings of the general public. What happens, though, when your charity plays a vital role...
I recently conducted a study of the public relations competencies that are most valued by corporate communications professionals. In this study, I invited participants to rank what they see as the most important technical and behavioural competencies for public relations...
Planning a public event and inviting the media to attend can be an efficient way to do two jobs at once. Throngs of people make for good photo opportunities and lots of interview possibilities. You will leave a great impression...
Advertising your organization's events and fundraising drives can be a costly undertaking that garners little return unless you invest some time determining how and where you want to spend your money. My goal with advertising is to spend as little...
Application of Privacy Schemes Other than to meet statutory requirements, organizations can view the implementation of a privacy scheme as a useful tool to build trust amongst employees and consumers. Readily available and transparent systems will likely raise the confidence...
