At its recent national conference, United Way of Canada/Centraide Canada endorsed a Statement of Principles of Donors’ Rights for use by all of its members. While the growing focus on accountability in the nonprofit field makes this move especially timely, the UW has been working on guidelines for the reporting of fundraising costs for some time.
What’s every charitable event organizer’s worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies.
Corporate sponsorship can be a great way to fund health promotion events and programs. But, it can also be a long and time consuming process if done without considering all of the issues or the proper research.
More individuals are interested in your cause than corporations.
Sponsored organizations, as well as sponsors, sometimes wonder if a contract is really necessary to define the relationship between the two parties. The answer is, "Absolutely!"
No organization is collecting information on sponsorship in Canada, she points out, but based on research done in the USA and Europe, she estimates that sponsorship spending in Canada this year will be in the $500-$700 million range.
Why it is important to properly steward your volunteers, and how to do so.
What’s every charitable event organizer’s worst nightmare? Nobody buys tickets; nobody shows up. The same nightmare haunts sponsoring companies.
Overview of evaluation questions before starting a monthly donor program
Frequency refers to the number of times a donor makes contributions. It’s important to understand the patterns of donor frequency within your database because frequency is one of the great predictors of future behaviour: the more often a donor gives, the more likely they are to give again.
Sponsorship proposals are very individual documents. They are specific not only to the sponsorship seeking organization but also to the specific corporation to be approached.
Myths surrounding monthly donor programs
The more recently a donor has given to your organization in the past, the more likely they are to give the next time you ask them.
Article on roles and responsibilities, budget, bookkeeping, financial statements, auditing and financial management for nonprofits.
Far too many npos look at sponsorship and think of placing a sponsor’s name on a program and perhaps organizing a modest reception after an event. They then think the job is done. Not by a long shot.
Reducing donor attrition rates with monthly donor programs
Sponsorship pricing can be a thorny issue. And with the growing complexity of npo/corporate partnerships, the task is not getting any easier. In this two-part series, we’ll explore pricing for the sponsorship-seeking organization.
The primary objective of relationship marketing is to increase the lifetime value of your donor base by increasing both the number of times and the amount that each donor gives to your organization. RFM Analysis, on the other hand, is a powerful tool you can use to lower your costs and increase your response rate.
One of the most important concepts in direct marketing is the lifetime value of the donor, or how much an individual donates before they stop supporting your organization.
The failure to understand the nature of a particular type of funding can lead to a failure to get the funds.
An increasing number of charities have tested monthly pledge programs and proven them effective. If the nature of your organization fits the monthly pledge program concept – and most can – there are at least seven great reasons to act immediately
From another viewpoint, consultants can be classified according to whether they focus on the sponsorship seeker (or property), the corporate sponsor, or the relationship between the two.
Article looks at the use of retailing and the impact of storefronts. Looks at Oxfam (Bridgehead), WWF, UNICEF and the YWCA
Case study on Ontario Society for the Prevention of Cruelty to Animals magazine sales and fundraising
Research plays a hefty role in the success of sponsorships. From simply staying on top of what’s happening in the industry, to researching competitive sponsorship pricing – organizations that are serious about sponsorship know the value of research.
How to identify volunteer burnout and what to do about it.
Corporate sponsorship of not-for-profit organizations and events is on the increase – in part because of the changing demands from consumers of the corporations they do business with. But also because of the growing marketing savvy of not-for-profit organizations.
While one trade-mark application can cover both wares and services, you must file a separate application for each trade-mark. The basis of your application will be to cover existing use, proposed use, use and registration abroad, or making the mark known in Canada.
Here are a few rules you would be wise to follow if you want your organization, through you, to leave a lasting favourable impression with your donors.
Downsides of endowment fundraising
One of the biggest challenges of accessing grants from foundations is identifying the priorities of that particular foundation and evaluating your shared values and objectives.
Starting a Volunteer Program? Here are seven essential steps to help make it a long term success.
Case study of an alumni auction fundraising
Canada’s post-war generation stands to gain substantial wealth from parents who saved and accumulated very little debt, and their children will tend to spend wisely, shying away from spending sprees, indicates the survey.
An article descibing how to find the most appropriate form of liability insurance.
Flexible board structuring for maximum success.
Examination of issues that make it difficult for organizations to build an effective board of directors and solutions.
How using life insurance as a planned giving option can impact the donor’s tax burden.
Research is the essence and the heart of everything and it shortens the selling process dramatically. Kaiden Wright outlined the value of researching a potential sponsorship partner at the recent Synergy `97 conference in Toronto.
An essential part of every charity, trade-marks can be lost if they are not properly protected. If your organization wants to avoid the possibility of losing its trade-marks or trade-mark rights by default, it must be proactive.
Why fundraising and public relations must be integrated.
How to determine if a lottery suits your organization’s fundraising needs.
An exploration of the various names for the nonprofit sector, as well as the sector’s roles and relationship with government.
United Way/Environics research maps social, cultural values of donors and non-donors.
What to think about when reimbursing volunteers for expenses.
How to run a successful golf charity event
Tips for creating successful committees.
How to manage highly productive, but also independent, volunteers.
There are many reasons why fundraisers should consider acting as an estate trustee or an attorney under a Power of Attorney only in the rarest of occasions.
Whether you need $100,000 or $100 million, a carefully organized approach to a capital campaign involves for basic principles.
